"It will be very hard for people very hard for people to watch or consume something that has not in some sense been tailored for them" - Eric Schmidt, Google
This quote means that if websites are limiting our searches because of what links we clicked on and what videos and images we looked at we can't really consume any information or learn other topics. Having Google and Yahoo News altered can help so you do not have to go searching for topics we like because they would be the top searches. When you order something on Amazon.com the next time you log on it shows you what other buyers who bought the same thing you did bought and what else you might be interested in based off of your past purchases.
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